Elain Mair

When I came across Elain’s work (print design student for high fashion) I was mostly impressed by her row of print designs. She had a rack of carefully prepared prints and images supporting her designs and a photograph of her designs on a garment. I was impressed by her collection of luminous colour print designs. She chose her colours well for each print design and had made all of her prints look unique, with a correlating theme through each design. From my observation she had playfully created prints from her own painting and photographs and had mirrored them to create final corresponding designs. I identified her designs as a floral theme enriching in repeated print and print placement. Elain Mair has the ability to take an organic raw object such as her floral designs and manipulate the object, transforming the object into a modern futuristic design using bright complementary tones, complex lines and edgy shapes.  I am inspired how she is able to take an organic object and make it look exciting and bold. I find her drawing and designs crazy and expressive but there is still a high quality of profession and neat craft. I was mostly impressed by her business card and her logo that was displayed on the front. It had definitely showed contemplation and careful thought. I found Mair’s work to be a high standard and I felt that her work did not represent a work of a student but a work of a designer that works for a high street company such as Topshop. I find her work to be that of a professional designer work, her identifiable skills of Photoshop and Illustrator are diverse. She used good range of primary resources and her theme of work authenticated as electric and energetic. In Mair’s work I found that she is able to take organic natural colours and collage theme with futuristic metallic colours. From seeing her work at the degree show I was inspired by her ideas of taking the organic and natural and making it manmade I wish to demonstrate a strong theme in my work that show a contrast of two different ideas that can be created into a correlation. I was also impressed by her bold metallic colours that crafted her work as exciting and vibrant I wish to use bold vibrant colours that transforms my designs into a concept that is electrifying. For my degree show in a year to come I wish to develop my Photoshop and Illustrator skills to as a high level like Elain Mair.