UV &Projection

I want to create a range of art fashion films that will display my creative intentions and my skills as a film maker. For this first film project, I want to show a type of trend in sportswear. I am looking into reflective & UV sensitive active wear and would like to try and display this in a creative and exciting visualisation of UV light with movement and speed. For inspiration and research, I have looked into three fashion films that have helped me with both the editing and creative process.

https://vimeo.com/138643303

Reka Nyari- Neon

I looked at the Neon fashion film by Reka Nyari who is a photographer as this film shows what kind of company I want to be working like. I have taken some of their editing processes of rewinding and gaining speed within the editing of my film. This film has also helped me to understand which colours appear the most powerful using UV light.

  

 Show Studio

As I want to be working like Nick Knight, I looked at these two videos for their sophistication and target for detail in the film. It is important for a film maker to get timing perfect and both of these films show how the movement of the video clips run smoothly with the music. This is for the interest of the audience so the viewer is excited and drawn to the visual movement and sound.

Feedback & Reflection of presentation

During my presentation I displayed a range of bright and bold modern prints showing a range of modern & historical architecture, geometric shapes and flowers within the print pattern. I have used less historical architecture patterns and drawing within my final prints, as my influences and market seek a modern concept, with the far future of my designs reflecting my modern futuristic concept.

After the feedback of my presentation, it was presented that I create more modernistic creative films that reflect my project into reflective sportswear. It was also stated in the presentation that I tend to use too much of the same colour pallet. This is something that I feel  I have to work on as I tend to use blues and pinks within my work and within this project I should broaden my horizons, and use colours  from architecture buildings .It was reflected in my feedback that I should expand my knowledge in sports materials and source from material companies such as Bags Of Love and Whaley’s outside of the University. It was commented in the presentation that my digital print designs might be printed on the wrong side of the material, which is something over which I had no control as the technician printed the designs onto my fabric. However, as a future note, I will not be using jersey lycra as the print designs did appear as clear as the Photoshop image and it blurred the digital design a little.

Final Prints for Bradford/ Print for fashion

These are my final print designs to be used for the presentation. From examining my prints, I feel I may need to focus more on my geometric designs and identify ideas with my modern architecture photographs more. I chose to use bright colours for my print designs as I feel it feeds into my focus of relating back to Stella McCartney Adidas collection. 

                                     

                                               

I have chosen this print design for the Bradford project/ print for fashion, I feel that is my strongest print and it demonstrates my refection of structured sportswear. 

Salford Quays & Drawings

After I have created the drawings in relation to these photographs, they will be merged with the more historical architecture and flowers into a whole concept. This will be used to create my sports prints.

These are a selection of my strongest drawings that I have been testing out with different digital print designs. It has been a challenge to try and combine modern, historical architecture and florals as a collaborative subject as the composition of the different topics can demonstrate a print design that is too messy, than shapes that fit nicely together. I feel that the focus in my visual concept is to be more focused and feed into topics that link well with each other. I have used a lot of my floral design in my prints as I feel they work well in my collection With my architecture drawings I have chosen to use strict lines because I feel that they relate more to my project and I can feel this work will follow into geometrics and cubes.

 

This week, it has been important for me to focus my primary research on modern architecture. I decided to take some photographs of Salford Quays and I especially liked the different shapes of the modern buildings. This provided me with a great deal of inspiration in terms of visual aesthetics in relation to the varying shapes of architecture. when taking the photographs I wanted to construct a short of juxtaposition to generate different clips of shapes, patterns and forms. These are some of photographs that I think capture an interesting lined and shapely structure. I wanted to capture the dominating structure of the buildings and the modern like characteristics that expand over the surroundings.

Market Research

This week I have been focusing on my garment research and to help me I have been going to Julie’s fashion workshops. The main aim from the workshops was to carry out some market research by visiting a number of retail outlets looking specifically at sportswear with a high fashion emphasis. I looked particularly ay Adidas and Nike to identify what trends are popular and already in use. I also ventured around koral Active wear. This investigative process was time consuming as it was necessary to understand and process exactly what fabrics, textures and linings were used. My research including photographs showed that sportswear colours are generally bright and vivid. They tend to use material that is stretchy and flexible for the user. It was clear that the linings were all achieved using an over locker. Also, the majority of the sportswear did not have a great degree of detail in its design and in the main displays as a bold plain design structure.

Research & Design

I want my sportswear to be high end so I have been looking at Stella McCartney  and Mary Katrantzou .I have started an early process of digital designing as I think it is important for my work to design digital designs whilst generating new  drawings.  This will give me time to reflect on my print designs as I am creating more visuals. Within my drawings this week I have been focusing more on my floral detailed drawing, which takes considerably more time. For my floral drawings I use a 0.5 black pen, because the flowers are so detailed they work successfully as digital print designs.

After my tutorial, my tutor introduced me to a fashion design company called  theunseen  that uses thermochromics in their high fashion wear. Thermochromics is a type of ink that changes colour either with heat or light. This is beneficial for me and will help me understand how the ink looks visually on a garment and how it can be constructed.

Sports & Flora's Direction

For the third year of my degree, I want to specifically focus on the fashion film element of my studies. This is motivated by the fact that I envisage myself working in this area as a serious career. I also want to create various pieces of sportswear garments aimed at women, which will inform the fashion film making process. I have chosen to do sportswear  as exercise and sports has become  very important for society and the welding of this generation. I want to create a type of wear that will enhance sporting ability. I am particularly interested in creating a type of up and coming trend, which will stand out amongst its competitors by being practical and visually pleasing. I want to look into light sensitive sportswear such as reflective clothing for people who exercise outside at night, UV sensitive sportswear and also sports wear that changes colour with the heat of the body using thermochromics . Sensitive materials will be used to improve safety and will protect the body during over exertion. Certain sportswear materials such as Nike and Adidas provide small holes that help the skin to breathe more effectively and assist in temperature regulation. I will take this into consideration and experiment with different materials used for sporting clothing alongside my developing print designs. My overall long-term aim is to create a collection of sportswear. However. if this is not successful due to other academic demands, I hope to have constructed at least some garments and also a fashion film that could lead into unit X. 

Over the summer I have focused my drawing on church imager and florals . This inspiration has come from my internship I was successful in carrying out at Mirjam Rouden in central London over my time there I took part in doing all sorts of print jobs. One of my jobs was to draw for new print designs, the topic was florals. I found I have skill with drawing detailed flowers and I would like to carry this on into my print designs in this project. After discussions in my tutorial, I decided to investigate and focus my efforts on modern as well as historical architecture. The concepts of heat and light sensitive sportswear was also discussed during the session. I have decided to look into a printing ink that has the capacity to change colour in response of temperature changes in the body. It was also aware that this year is to focus my film making and editing skills with an art direction, Over this Project I plan to develop my filmmaking skills and come up with concepts that reflect my print design and fashion work.